Frequently Asked Questions
Straight answers on pricing, timelines, and what working with ROVER looks like from Diagnostic to Deployment. Don't see your question here — just ask.
Who is ROVER for?
Founders and growth-stage teams across Latin America who need their business defined clearly before it can be branded, positioned, or taken to market — in English or Spanish. New founders validating an idea start with the Brand Launch Program™; operating businesses with strategy or messaging misalignment start with a Brand Alignment Session.
What's the difference between the Brand Launch Program™ and working directly with ROVER?
The BLP™ is a 12-week, self-guided cohort program, not 1:1 coaching — structured exercises, self-assessment checkpoints, peer accountability. Direct engagements (Brand Alignment Session, Strategic Foundation, Strategy Design & Deployment) are hands-on, scoped work led personally by Daniel.
How much does it cost to work with ROVER?
The Brand Launch Program (BLP™) starts at $297; Terrain Report at $800; Brand Discovery at $1,200; Brand Alignment Session at $750; Strategic Foundation (Phase 1) at $3,500; Strategy Design & Deployment (Phase 2) at $5,000. Strategic Partnership (Phase 3) is by invitation.
How long does an engagement with ROVER take?
Brand Launchpad runs 10–12 weeks. A Terrain Report takes 5–10 business days. Brand Discovery is a single working session plus a brief, delivered within 3–5 days. A Brand Alignment Session is one 2–3 hour session. Strategic Foundation (Phase 1) runs 3–5 weeks depending on scope. Strategy Design & Deployment (Phase 2) is a retainer, minimum 3–6 months. Strategic Partnership (Phase 3) runs 12+ months.
How many clients does ROVER work with at once?
By design, a limited number — ROVER runs one BLP™ cohort at a time and caps how many Phase 1 and Phase 2 strategic engagements run simultaneously, to protect the depth of the work rather than maximize volume.
What's ROVER's process?
Four phases, every engagement: Diagnose (where the brand stands today), Define (customer, offer, price), Design (the system — voice, architecture, how it shows up), Deploy (taking it to market with a plan the team can run without ROVER in the room).
Do you only work with businesses in Mexico?
No — bilingual (English/Spanish), founders and growth-stage teams across Latin America.
Is ROVER a design studio?
Not exactly. Strategy comes first — positioning, offer clarity, and messaging before naming, identity, or visual design. We work with other design studios or experts depending on a project's needs.
What happens after a Brand Alignment Session or Brand Discovery?
Most clients move into Strategic Foundation (Phase 1), then Strategy Design & Deployment (Phase 2). Strategic Partnership (Phase 3) is for businesses that want ongoing governance after that.