mPOS Global

mPOS Global is a Nicaraguan software development company focused on digital payment solutions. They operate across several countries in Latin America and a wide span of industries and markets. The challenge was updating their brand strategy and identity to better compete with international giants already entering the market. mPos Global required a full overhaul for it’s communications strategy and products in order to appeal to a new more tech-savvy market of young informal entrepreneurs. A secondary challenge was introducing a new service for white label payment solution software licensing to further expand across Latin America. All language used had to appeal to different hispanic cultures in Central America and remain true to the brand’s ethos and new personality.