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NAVY Training Center
Ongoing
BRAND STRATEGY | Market Research, Product & Service Design and Development, Pricing Strategy, Social Media, PR
NAVY TRAINING CENTER is a Mexican Fitness & Lifestyle brand with multiple studio locations. The challenge was to create an entire brand strategy to compete with the growing market for premium fitness studios as well as standardizing the business’ processes, products, and services for expansion into other States and locations, making it franchise-able. The project involved several stages throughout over a year and resulted in a total makeover of communication strategies, location look & feel, as well as a brand new line of products and complimentary service offerings. It concluded with an ever-green content strategy complete with staff manuals and brand visual and communication guidelines.
