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Reto En Ruta
Project type
Brand Strategy | Brand Development, Implementation, Sales Support, Strategy, Prototyping
Date
2025 - To Date
Location
Mexico
Reto En Ruta is a whitelabel version of a revolutionary gamified app for long haul and last-mile truck drivers built for one of the largest commercializers of Transport and Logistics equipment and services.
The project involved developing an entirely new brand and adapting the software creator's product offerings into the infrastructure of the client, generating strategy and tactics and mechanics to position the new brand offering in the market as it's own independent product & service.
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