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Reto En Ruta
Project type
Brand Strategy | Brand Development, Implementation, Sales Support, Strategy, Prototyping
Date
2025 - To Date
Location
Mexico
A gamified app for long-haul and last-mile drivers, taken from a third-party product to an independent brand inside one of Mexico's largest transport and logistics businesses. Positioned for two audiences at once: the fleets that pay, and the drivers who decide whether it survives daily use. Covered market analysis, naming and pricing, a unified brand promise, the incentive system, and the sales tools the commercial team needed to carry it.
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