Unruled Foods

UNRULED Foods is a Mexico City-based superfood brand that approached us to have an organic growth and further develop their brand identity through social media communication strategy and PR. The challenge was to penetrate a growing and competitive market using their unique personality and higher-quality product offerings. We approached it by aligning with other kindred brands and reaching out to like-minded influencers that would adopt the brand’s style and and help them generate organic growth and content. A unique content creator manual was developed that assisted in guiding influencers to understand the style and required content for Social Media posts. The strategy was complemented by an ever-green and multi-stage funnel sales-oriented content strategy.